Talks + Events
Presentations from the day are now available to view at http://www.slideshare.net/TempleBGS
Here and Now: Visual Arts Audiences in Ireland
A one-day symposium on May 18th 2011
Initiative of Arts Audiences and Temple Bar Gallery + Studios
Arts Audiences is an initiative funded by the Arts Council and Temple Bar Cultural Trust aiming to improve the state of knowledge about audiences for the arts and to increase capacity in arts organisations to connect and engage with audiences.
On 18th May 2011, Arts Audiences and Temple Bar Gallery + Studios (TBG+S) will hold a day-long symposium investigate the issues facing galleries and visual arts institutions particularly in audience identification and development.
We will bring together a community of people in the visual arts (approximately 60) at TBG+S to discuss and identify the critical issues around audiences for the visual arts. Arts Audiences intends to facilitate a discussion around these ideas and to devise a useful and practical project, as an outcome.
Some of the issues we hope to discuss are:
What do we know about audiences and what else would we like to know?
What can we learn from marketing and customer relationship marketing in particular from other art forms?
What is the proper balance between using online engagement to drive visits to a building, and providing an online arts experience for the user?
What does good online marketing in the visual arts look like? What new and interesting things are being done?
One of the outcomes of the day of discussion will be a joint project, co-ordinated by Arts Audiences, for five institutions with common aims: The Butler Gallery (Kilkenny), Glucksman Gallery (Cork), The Model (Sligo), TBG+S (Dublin) and a fifth partner to be confirmed. The symposium will be opened by Pat Moylan, Chairperson of The Arts Council and Mr. Jimmy Deenihan TD., Minister for Arts, Heritage and Gaeltacht Affairs. Speakers will include Pete Gomori, Marketing Manager of Tate Britain.
Further information on the day can be downloaded here
Please rsvp here